Week 5: Post 1 - MBA 6101: Artificial Intelligence in Major Companies

 How do Companies Like Apple Utilize Artificial Intelligence? 

When it comes to the many companies and products that our population utilizes on a daily basis, one must consider the impacts that AI or Artificial Intelligence has on those such as Apple. Apple creates a wide range of products such as the most popular Iphone, MacBook laptops, smart watches, and even smart home products to name a few. Each one of these products as well as the services that are provided within those products utilizes artificial intelligence in some way or another. Here are some of the products and how AI impacts their utilization. 

First, Apple's Siri voice assistant is known as one of the most popular voice assistants in the world. The infamous Siri was one of the first consumer facing voice assistants and was released back in 2011 with the world class iPhone 4S. Siri employs natural language processing and machine learning techniques to understand and respond to user queries and commands. Siri is commonly used for Apple's HomeKit smart home products and is implemented in nearly every apple device to this day. 

Second, Face ID is now a major part of many products that Apple releases each year. Apple's facial recognition technology, Face ID, uses AI algorithms to analyze and recognize the user's face. It employs machine learning models to continuously improve accuracy and adapt to changes in the user's appearance. As a company, Apple makes a major focus on security and privacy and utilizes Face ID to keep people protected through the machine learning algorithms. Face ID can be used to unlock devices, save passwords, confirm purchases, and even authorize confirmations on many websites, and applications. 


Siri - Apple

Some other commonly used features within the Apple product family are the Camera and Photos applications. The Photos app on iOS devices uses AI to categorize and organize images. It can recognize objects, people, and scenes in photos, allowing users to search for specific content easily. Likewise, Apple's camera application incorporates AI-based features like computational photography, which involves using machine learning algorithms to enhance image quality, optimize exposure, and improve portrait mode effects.

Lastly, one of the most well known and debatably most helpful and most annoying feature to Apple products is the QuickType keyboard. Apple's QuickType keyboard utilizes AI to offer predictive typing suggestions based on the context and the user's typing habits. It can predict the next word, correct spelling errors, and even suggest relevant emoji. The QuickType feature allows users to quickly add in words of various lengths to simplify their messaging habits. 

All in all, Apple is a very well known company in the world we live in today. Its products and services are outline by artificial intelligence and machine learning algorithms and aim to make daily living a breeze. Apple releases new products about twice a year and a new software one time per year. Each of these releases include the latest and greatest that AI has to offer and ways to advance the human and artificial human interaction. 

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